Word of Mouth Reminder

I've been meaning to blog about a lot of things lately. Today, however, I can't help skip over some of those important posts to discuss my most recent word of mouth reminder. 

Over the past few years there's been SO much talk about word of mouth and how important it is to branding. Most of the time we talk about it as if it were something only friends, family and co-workers pass on to one another. I've never had a discussion about the prospect of word of mouth from one stranger to another when not associated with a blog or the Internet in some way.

But just today in the supermarket I was on a mission to buy my first ever package of whole wheat spaghetti. As I stood there I felt so confused. Pasta is certainly a saturated category. The aisle is long, there are multiple versions of whole wheat, not whole wheat, shapes, sizes, you name it. It's confusing. 

Who came to my indecision rescue? A complete stranger. 

I was on the phone and mentioned to the person on the other end how hard it was to pick a pasta when there were so many choices. The stranger must have overheard me and pointed to a pasta and mouthed that it was really good. He looked fit so I trusted him.

And I bought that very pasta.