Make us laugh. Make us skinny.

Here's the list of drinks I consume:

1) always water 2) sometimes sweet tea 3) occasionally Vitaminwater.

Rarely do I drink soda or coffee. I'm afraid I'll get addicted like my mother. 

Water is good for me; it flushes the system. Sweet Tea is nostalgic and reminds me of my childhood, sunny days and porch swings with my grandma. Vitaminwater is just good... and the brand has such personality. Who doesn't want to be part of that conversation? But I rarely drink it because the calories scare me away. I could be having a tea...

The New York Times recently released that they will be coming out with a Vitaminwater10 with 10 calories per eight ounces that will compete in the low-cal beverage category and is aimed at, people, just like me. Cool. 

BBH is doing their ads and they will be funny. The agency's sense of irreverent humor melds well with funny in today's culture. Here's the article: With Humor, Glaceau Vitaminwater Introduces New Low-Calorie Beverage. Here's the a subway ad the article features: 

I'm sure I will end up trying this drink. But artificial sweeteners have the most distinct taste. Coca- cola has seen incredible success with Vitaminwater and leveraging the brands name to market a healthier option is a terrific idea. They will be using Stevia as the sweetener which is supposed to be natural. I know nothing about sweeteners but I look forward to trying the product and appreciate Vitaminwater continuing to develop new products to expand its target in spite of this economic downturn.