1. Standing in the tea aisle, trying to purchase my 16th box of tea (that I probably won't remember to make b/c I will inevitably put it on the high shelf in my kitchen). I couldn't figure out which pack of tea to purchase. That pack looks pretty, that pack says all natural... what to buy, what to buy... and on and on. I ended up going with the one that was pretty in packaging (obviously) but also said "CERTIFIED ORGANIC" (even though it wasn't my usual brand). I realized that those little labels really work. They act as a standard of quality and help consumers wade through the millions of choices staring back at us on the shelves. It makes the exasperatingly long (and frustrating) selection process a wee bit easier.
2. I was walking down 10th Ave and passed a bus stop with an ad for Piperlime. I am a frequent visitor of online shops like ShopBop, GiltGroupe, ShopStyle and etc. The ad copy read something like this, "We can do better than T-shirts." And immediately, I was like, "YES! we can"... I thought to myself, "I want to do better than t-shirts but it's more expensive, do you have a solution for me?!" I ended up looking up the ad campaign online and realized that it has had polarizing reactions. Ad Age wrote an article on the campaign and it looks like there's some other fun (or just poking fun) copy in the other ads that I haven't had the pleasure of seeing just yet. One reads, "Say no to sweatpants," and another, "If the frienemy sees you out in public in your TV-watching clothes, the frienemy wins." (note: I also learned it was done by Butler Shine. Kudos. I love it.). It got my attention, my consideration and drove me to the website. 
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