I just read an article in the New York Times about NOSTALGIA being the common thread in the ads (In Super Bowl Commercials, the Nostalgia Bowl) and while I think that's true, did anyone notice the kind of humor just about every single ad played too? IRREVERENCE.
While some of it was funny, I felt like I was being hit over the head with a bat of bad humor. Maybe because I'm not the typical male consumer but there were plenty of groups of women where I was at with no men taking down pitchers of beer and eating wings.
So there were lots of babies, lots of people without clothing, lots of nostalgia and lots of irreverence. I enjoyed a good laugh or two courtesy of snickers and the T. Pain voice changer Bud Light spot.
I thought there were two ads that really cut through the nostalgia and irreverence clutter and while they didn't make me laugh, they left me thinking of them still now days later. Google's ad that was a love story (my friend Tristan Smith from grad school wrote) actually received applause from all the ladies at the bowling ally where we were watching (bowling for the Super Bowl... get it? cute). And the NFL lift off commercial stopped everyone speechless. Kudos to them both.
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