Understanding Behavior.

Behavioral Science is nothing short of fascinating. 

I think as planners we could all learn a thing or two about planning by studying the trends in this field encompassing psychology, economics and change. How we act, why we act the way we do and what can influence these things is connected to purchases decisions, strategy and marketing for obvious reasons. 

This article in TIME magazine about the topic is so interesting I've read it 3 times already. It's about Obama and his team of behavioral specialists, his campaign for presidency and for change at large. Click here to read. 

The article references a handful of books about the topic of behavior. Here is the list:

• Influence 
  
• Predictably Irrational 
  
• Nudge 
  
• Freakanomics
  
• The Wisdom of Crowds
  
• Animal Spirits