Fun with Fish Fillets.

I have a confession. Actually make that two.

1) I used to LOVE McDonald's fish fillet as a child. 2) My family definitely had a talking fish toy in our home (embarrassingly enough). 

But those are precisely the reasons why I love the new McDonald's commercials spreading around the web. I recently commented to a friend about the number of fish sandwiches being advertised in the past year. Either more were being advertised, all were being advertised more feverishly as a result of some bizarre behind the scenes fillet o' fish business wars, or I was simply paying more attention to them all.

Arby's was advertising a fish sandwich and Wendy is still steadily telling me that it's not fast food, it's food fast and it's fresh as well. "What's the difference other than the bun?" I kept thinking. I still have no idea although Wendy almost had me convinced for a while there. BUT I do know that the McDonald's ads stand out in this category. They are funny, which makes them fresh. They are nostalgic, which calls back to culture of yonder years and helps consumers welcome the commercial with a great big huge. AND it gives us something to talk about: "Oh yeah, my family had one of those (squished face, blushing with embarrassment and a giggle.) Didn't yours?!" 

As a result, instead of sending this viral just my friends like I normally do, I've now sent it to my parents too. They'll get a kick out of it even if they don't order a fish fillet at the drive through their next go-round. 

There is actually an article written about this in USA Today. Check it out here.