People have opinions and they aren't afraid to share them. This Lebron Nike spot and consumer generated response is the perfect example of the power of social media... Note the consumer generated piece has garnered about as many impressions as the original spot. I think this is a good thing for Nike and Lebron. They've started a dialogue, which can be hard to do although the situation makes it a modern day drama and let's be honest - people love and are attracted to drama (it's why reality shows do so well of course). In this case, Nike has instigated a conversation and now I'm wondering how Lebron/Nike will keep the conversation rolling... or if they even will. Can't wait to see what comes next. Better than a soap opera I say.
The original:
The consumer generated response:
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