Food is the Center of Culture

I once wrote that in one of my notebooks.

Americans are currently engaged in a Food Revolution. We think about the sourcing, the ingredients, the environmental impact, the health impact. We are curious. We are tired of our frozen dinner, lunches and on the go everything. We want to learn about foods and food systems, we want to oogle at beautiful food displays and preparations and we want to be the artists of our plates at home. Chefs are the new celebrities. Urban farmers are the new trend masters.

It's fun to see it happening all at once. I think we're at the tipping point. Sierra Mist is even changing it's formula to be more, natural, more real, more like food.

Barney's is in on the trend too. It's such a diversion for high fashion to talk about food. Their holiday campaign is called, "Have a Foodies Holiday." YUM! This NYTimes article explains it all but I love this explanation of the concept by Barney's Creative Director:

“I’m interested in the dissonance between fashion and food. Whenever we do an event, the fashion people say, ‘No food please. Let’s just serve vodka.’ But our customers are much more interested in Bobby Flay and Keith McNally than in Lindsay Lohan or the Kardashians. Chefs are definitely the new celebrities.”