Culture Dunk.

In the creative industry you always hear how important it is to stay on top of culture. To engage in, to immerse yourself in, or to simply observe culture. 

I think it's best to do that with culture outside the one that you call your own. To make yourself uncomfortable in one situation just to learn how to be more comfortable in all situations is an incredible exercise in developing and cultivating empathy, a must for strategists. 

I've decided to include culture dives, immersions and observations I conduct like the aforementioned in this blog in a series called Culture Dunk. 

Be on the lookout!