IDEAlism

Yesterday my International Branding class had the pleasure of presenting to Google. Very cool. 

Google is partnering with Peace One Day, an organization that promotes Peace Day, September 21st. Peace, a concept very esoteric and idealistic, is given a bit of grounding and made a wee bit more rational as a result of emphasis placed on one single day. 

The goal is to get 1 billion people to know about and perhaps even participate in the day. Talk about a goal! If anyone can do it, however, Google can. The day and the organization currently have a larger presence in England, with little awareness in the states. The day is legit though. It's backed by the United Nations and it's even succeeded in getting the rebels in Afghanistan to drop arms on this day to allow medical supplies to pass through the region to those in need.

Our day was spent pitching creative campaigns and creative media tactics with a digital emphasis. It's amazing the amount of ideas that surface in such a setting. So inspiring. Almost frightening. The things you can do, or will be able to do with Google is nothing short of incredible. 

I don't think I can say more at this point besides mark your calendars for Peace Day, September 21st.